Stephan G.H. Meyerding

What is local food? The case of consumer preferences for local food labeling of tomatoes in Germany

Stephan G.H. Meyerding, Nicoletta Trajer, Mira Lehberger · Journal of Cleaner Production · 2018 · 153 citations

Agricultural Economics, Consumer Research, Food Choice +17

Consumer preferences for organic labels in Germany using the example of apples – Combining choice-based conjoint analysis and eye-tracking measurements

Stephan G.H. Meyerding, Nicolas Merz · Journal of Cleaner Production · 2018 · 101 citations

Marketing, Food Marketing, Consumer Uncertainty +14

Can neuromarketing add value to the traditional marketing research? An exemplary experiment with functional near-infrared spectroscopy (fNIRS)

Stephan G.H. Meyerding, Clara Mehlhose · Journal of Business Research · 2018 · 93 citations · Full text

Advertising, Functional Near-infrared Spectroscopy, Consumer Study +11

Consumer preferences for food labels on tomatoes in Germany – A comparison of a quasi-experiment and two stated preference approaches

Stephan G.H. Meyerding · Appetite · 2016 · 79 citations · Full text

Food Choice, Consumer Preferences, Food Marketing +10

Buy good, feel good? The influence of the warm glow of giving on the evaluation of food items with ethical claims in the U.K. and Germany

Sarah Iweala, Achim Spiller, Stephan G.H. Meyerding · Journal of Cleaner Production · 2018 · 72 citations

Food Choice, Public Policy, Warm Glow +8