Ahmad Al Adwan

Building customer loyalty in online shopping: the role of online trust, online satisfaction and electronic word of mouth

Ahmad Samed Al‐Adwan, Husam Ahmad Kokash, Ahmad Al Adwan et al. · International Journal of Electronic Marketing and Retailing · 2020 · 80 citations

Online Customer Satisfaction, Customer Satisfaction, Business-to-business Research +16

The effect of leadership styles on employees’ innovative work behavior

Ahmad Fathi Alheet, Ahmad Al Adwan, Ahmad Yousef Areiqat et al. · Management Science Letters · 2020 · 66 citations · Full text

Data analytics in digital marketing for tracking the effectiveness of campaigns and inform strategy

Ahmad Al Adwan, Husam Ahmad Kokash, Raed Al Adwan et al. · International Journal of Data and Network Science · 2023 · 32 citations · Full text

Marketing Analytics, Customer Satisfaction, Digital Marketing +16

The impact of motivation factors and intention to adopt Jordan as a destination for medical tourism in the Middle East

Ahmad Al Adwan · Innovative Marketing · 2020 · 26 citations · Full text

Quality Of Life, Tourism Management, Tourist Experience +19

Can companies in digital marketing benefit from artificial intelligence in content creation?

Ahmad Al Adwan · International Journal of Data and Network Science · 2024 · 25 citations · Full text

Artificial Intelligence, Business Intelligence, Digital Marketing +25