Raed Al Adwan is an author at Prince Sultan University specializing in customer satisfaction, campaign planning, and interactive marketing.
Top concepts
BusinessMarketingManagementData ScienceData AnalysisCampaign PlanningDigital MarketingMarketing StrategyMarketing AnalyticsMarketing Campaigns
Publications per year
2023–2023
1
1
Data analytics in digital marketing for tracking the effectiveness of campaigns and inform strategy
Ahmad Al Adwan, Husam Ahmad Kokash, Raed Al Adwan et al. · International Journal of Data and Network Science · 2023 · 32 citations · Full text
Marketing Analytics, Customer Satisfaction, Digital Marketing +16
Rows per page
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