Concepedia

Rajdeep Chakraborti

RC

3

Publications

52

Citations

3

H-Index

2015

Active since

Affiliations

Professional Assistance for Development Action(Current)

Rajdeep Chakraborti is an author at Professional Assistance for Development Action specializing in business, management, and marketing.

Top concepts

BusinessMarketingManagementDesignFinanceBrandingAdvertisingFan LoyaltyMutual FundsBrand Strategy

Publications per year

2015–2019

3

Publications

3

Stadium atmosphere: scale development and validation in Indian context

M.S. Balaji, Rajdeep Chakraborti · Journal of Indian Business Research · 2015 · 23 citations

Customer Satisfaction, Stadium Atmosphere, Brand Strategy +21

Does advertising strategy matter in influencing mutual fund purchase?

Dipanjan Kumar Dey, Yogesh Chauhan, Rajdeep Chakraborti · Journal of Financial Services Marketing · 2015 · 18 citations · Full text

Advertising, Fund Management, Targeted Advertising +7

Climate Change-Resilient Rice Production Technology: A High Yielding, Water Efficient and Remunerative Option for South Asian Farmers

Benukar Biswas, Sampad R. Patra, Jagadish Timsina et al. · Global Journal of Agricultural and Allied Sciences · 2019 · 11 citations · Full text

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