Concepedia

Willam Brown

WB

Statistics

Publications

1

Citations

31

H-Index

1

Active since

2009

Affiliations

Georgia State University(Current)

Willam Brown is an author at Georgia State University specializing in marketing communication, advertising, and consumer decision making.

Top concepts

MarketingJournalismManagementAdvertisingConsumer BehaviorConsumer ResearchMarketing CommunicationConsumer Decision Making

Publications per year

2009–2009

1

Publications

1

How consumer expertise moderates the relationship between materialism and attitude toward advertising

Talai Osmonbekov, Brian T. Gregory, Willam Brown et al. · Journal of Targeting Measurement and Analysis for Marketing · 2009 · 31 citations · Full text

Consumer Decision Making, Advertising, Consumer Study +9

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