Jesse King

Modeling Iso-Ahola’s Motivation Theory in the Tourism Context

David J. Snepenger, Jesse King, Eric Marshall et al. · Journal of Travel Research · 2006 · 267 citations

Management, Social Psychology, Tourism Management +13

Neighborhood Socioeconomic Status and Cognitive Trajectories in a Diverse Longitudinal Cohort

Oanh L. Meyer, Dan Mungas, Jesse King et al. · Clinical Gerontologist · 2017 · 58 citations

Social Sciences, Behavioral Sciences, Psychology +17

The affect heuristic in early judgments of product innovations

Jesse King, Paul Slovic · Journal of Consumer Behaviour · 2014 · 48 citations

Social Sciences, Psychology, Social Psychology +11

Creative Analogy As a Means of Articulating Incongruent Sponsorships

Robert Madrigal, Jesse King · Journal of Advertising · 2017 · 22 citations

Business, Marketing, Advertising +12

Are you with us or against us? The role of threat and anger in sport sponsorship

Colleen Bee, Jesse King, Jason Stornelli · Journal of Business Research · 2019 · 22 citations

Management, Social Psychology, Advertising +8