Statistics
Publications
4
Citations
206
H-Index
4
Active since
1931
Affiliations
University of Stirling(Current)
Raymond A. Kent is an author at University of Stirling specializing in business, decision sciences, and marketing strategy.
Publications per year
1931–2005
4
4
Faith in four Ps: An alternative
Raymond A. Kent · Journal of Marketing Management · 1986 · 91 citations
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