Concepedia

Syahmardi Yacob

SY

4

Publications

127

Citations

4

H-Index

2017

Active since

Affiliations

Jambi University(Current)

Syahmardi Yacob is an author at Jambi University specializing in business, management, and marketing.

Top concepts

BusinessMarketingManagementCultureTourismPsychologyAdvertisingBrand EquityConsumer CultureConsumer Behavior

Publications per year

2017–2021

4

Publications

4

The importance of E-commerce adoption and entrepreneurship orientation for sustainable micro, small, and medium enterprises in Indonesia

Syahmardi Yacob, Urip Sulistiyo, Erida Erida et al. · Development Studies Research · 2021 · 53 citations · Full text

Visiting Intention: A Perspective of Destination Attractiveness and Image in Indonesia Rural Tourism

Syahmardi Yacob, Johannes Johannes, Nor Qomariyah · SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS · 2019 · 38 citations · Full text

Culture, Destination Marketing, Tourism Marketing +13

A model for the business performance of micro, small and medium enterprises: Perspective of social commerce and the uniqueness of resource capability in Indonesia

Syahmardi Yacob, Erida Erida, Asep Machpuddin et al. · Management Science Letters · 2020 · 22 citations · Full text

Effect of hedonic value and consumer knowledge on buying intention for luxury brand counterfeit products

Musnaini Musnaini, Sri Wahyuni Astuti, Badri Munir Sukoco et al. · International Journal of Business and Globalisation · 2017 · 14 citations

Customer Satisfaction, Consumer Motivation, Consumer Study +20

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