Concepedia

Musnaini Musnaini

MM

2

Publications

32

Citations

2

H-Index

2017

Active since

Affiliations

Airlangga University(Current)

Musnaini Musnaini is an author at Airlangga University specializing in consumer behavior, customer satisfaction, and management.

Top concepts

BusinessMarketingManagementConsumer BehaviorConsumer ResearchCustomer SatisfactionPsychologyAdvertisingBrand EquitySocial Media

Publications per year

2017–2021

2

Publications

2

The effects of social media marketing, store environment, sales promotion and perceived value on consumer purchase decisions in small market

Haudi Haudi, Ruby Santamoko, Arief Rachman et al. · International Journal of Data and Network Science · 2021 · 18 citations · Full text

Customer Satisfaction, Digital Marketing, Consumer Research +18

Effect of hedonic value and consumer knowledge on buying intention for luxury brand counterfeit products

Musnaini Musnaini, Sri Wahyuni Astuti, Badri Munir Sukoco et al. · International Journal of Business and Globalisation · 2017 · 14 citations

Customer Satisfaction, Consumer Motivation, Consumer Study +20

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