Concepedia
Statistics
Publications
1
Citations
14
H-Index
Active since
1965
Marvin J. Rothenberg is an author specializing in consumer research, business, and customer satisfaction.
Top concepts
BusinessMarketingManagementConsumer BehaviorConsumer ResearchCustomer Satisfaction
Publications per year
1965–1965
Shopping Behavior of Department Store Customers
Marvin J. Rothenberg, Stuart U. Rich · Journal of Marketing Research · 1965 · 14 citations
Customer Satisfaction, Management, Business +6
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