Statistics
Publications
1
Citations
122
H-Index
1
Active since
2001
Affiliations
HEC Montréal(Current)
Ezzedine Gargouri is an author at HEC Montréal specializing in brand familiarity, brand image, and retail marketing.
Publications per year
2001–2001
1
1
Consumer evaluations of brand imitations
Alain d’Astous, Ezzedine Gargouri · European Journal of Marketing · 2001 · 122 citations
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