Concepedia

Yiye Wu

YW

2

Publications

76

Citations

2

H-Index

2015

Active since

Affiliations

Villanova University(Current)

Yiye Wu is an author at Villanova University specializing in social influence, applied social psychology, and empathy.

Top concepts

Publications per year

2015–2017

2

Publications

2

Countering Reactance in Crisis Communication: Incorporating Positive Emotions via Social Media

Jie Xu, Yiye Wu · International Journal of Business Communication · 2017 · 42 citations

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Using Twitter in crisis management for organizations bearing different country-of-origin perceptions

Jie Xu, Yiye Wu · Journal of Communication Management · 2015 · 34 citations

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