Concepedia

Yaru Hao

YH

2

Publications

135

Citations

2

H-Index

2023

Active since

Affiliations

Shandong University(Current)

Shandong University of Science and Technology

Shandong Management University

Yaru Hao is an author at Shandong University specializing in digital marketing, business, and interactive marketing.

Top concepts

BusinessMarketingManagementDigital MarketingInteractive MarketingTrustAdvertisingGame TheorySocial MediaProduct Launch

Publications per year

2023–2024

2

Publications

2

Strategic product showcasing mode of E-commerce live streaming

Baogui Xin, Yaru Hao, Lei Xie · Journal of Retailing and Consumer Services · 2023 · 111 citations

Advertising, Digital Marketing, Interactive Marketing +7

Virtual influencers and corporate reputation: from marketing game to empirical analysis

Baogui Xin, Yaru Hao, Lei Xie · Journal of Research in Interactive Marketing · 2024 · 24 citations

Digital Marketing, Corporate Reputation, Game Theory +21

Rows per page

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