Concepedia
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Publications
1
Citations
46
H-Index
Active since
2009
Jana Zednickova is an author specializing in brand building, brand equity, and brand positioning.
Top concepts
BrandingBusinessStrategyMarketingManagementBrand EquityBrand LoyaltyBrand StrategyBrand AwarenessBrand Management
Publications per year
2009–2009
The rise and rise of the B2B brand
R. Wise, Jana Zednickova · Journal of Business Strategy · 2009 · 46 citations
Brand Management Disciplines, Brand Strategy, Strong Brand Management +19
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