Concepedia

Javier Flores-Zamora

JF

3

Publications

125

Citations

3

H-Index

2017

Active since

Affiliations

Centre Européen de Recherche en Economie Financière et Gestion des Entreprises(Current)

France Business School

ICN Business School

Javier Flores-Zamora is an author at Centre Européen de Recherche en Economie Financière et Gestion des Entreprises specializing in marketing, management, and social influence.

Top concepts

Publications per year

2017–2022

3

Publications

3

The generational cohort effect in the context of responsible consumption

Olga Ivanova, Javier Flores-Zamora, Insaf Khelladi et al. · Management Decision · 2018 · 102 citations

, , +26

Effects of physical appearance of ad endorsers featured in gay-targeted ads, explained by endorser match-up and identification

Javier Flores-Zamora · International Journal of Advertising · 2022 · 13 citations

, , +20

Does opinion leadership influence service evaluation and loyalty intentions? Evidence from an arts services provider

Javier Flores-Zamora, Jesús García de Madariaga · Journal of Retailing and Consumer Services · 2017 · 10 citations

, , +11

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