Concepedia

Oksana Basmanova

OB

2

Publications

231

Citations

2

H-Index

2013

Active since

Affiliations

Kharkiv University of Humanities People’s Ukrainian Academy(Current)

University of Toledo

Oksana Basmanova is an author at Kharkiv University of Humanities People’s Ukrainian Academy specializing in arts, management, and marketing.

Top concepts

ArtsMarketingManagementSocial MediaSocial InfluenceTrustCultureJournalismMotivationBrand Equity

Publications per year

2013–2014

2

Publications

2

Antecedents and consequences of trust in a social media brand: A cross-cultural study of Twitter

Iryna Pentina, Lixuan Zhang, Oksana Basmanova · Computers in Human Behavior · 2013 · 191 citations

Marketing, Customer Satisfaction, Culture +14

A cross-national study of Twitter users’ motivations and continuance intentions

Iryna Pentina, Oksana Basmanova, Lixuan Zhang · Journal of Marketing Communications · 2014 · 40 citations

Consumer Motivation, Continuance Motivations, Social Influence +19

Rows per page

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