Concepedia
Statistics
Publications
9
Citations
266
H-Index
Active since
1965
Affiliations
University of Iowa(Current)
College of Business Administration
The University of Texas at Austin
William P. Dommermuth is an author at University of Iowa specializing in consumer behavior, business, and marketing.
Publications per year
1965–1977
Consumer Behavior and the Practice of Marketing
William P. Dommermuth, Kenneth E. Runyon · Journal of Marketing · 1977 · 99 citations
Business, Marketing, Marketing Management +10
The Shopping Matrix and Marketing Strategy
William P. Dommermuth · Journal of Marketing Research · 1965 · 45 citations
Business, Marketing, Marketing Management +6
Shopping Goods, Shopping Centers, and Selling Strategies
William P. Dommermuth, Edward W. Cundiff · Journal of Marketing · 1967 · 31 citations
Business, Marketing, Retail Management +17
William P. Dommermuth · Journal of Marketing Research · 1965 · 24 citations
William P. Dommermuth, Edward W. Cundiff · Journal of Marketing · 1967 · 20 citations
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