Concepedia

Alexander Muk

AM

8

Publications

502

Citations

8

H-Index

2007

Active since

Affiliations

Texas State University(Current)

College of New Jersey

Incheon National University

Alexander Muk is an author at Texas State University specializing in consumer research, management, and marketing.

Top concepts

MarketingManagementConsumer ResearchMobile MarketingCustomer SatisfactionBusinessAdvertisingCommunicationDigital MarketingInteractive Marketing

Publications per year

2007–2014

8

Publications

8

Applying the technology acceptance model in a two-country study of SMS advertising

Alexander Muk, Christina Chung · Journal of Business Research · 2014 · 222 citations

Customer Satisfaction, Mobile Marketing, Advertising +13

Consumers’ intentions to opt in to SMS advertising

Alexander Muk · International Journal of Advertising · 2007 · 127 citations

Cultural influences on adoption of SMS advertising: A study of American and Taiwanese consumers

Alexander Muk · Journal of Targeting Measurement and Analysis for Marketing · 2007 · 42 citations · Full text

Marketing, Customer Satisfaction, Culture +12

Driving Consumers to Become Fans of Brand Pages: A Theoretical Framework

Alexander Muk, Christina Chung · Journal of Interactive Advertising · 2014 · 40 citations

What factors influence millennials to like brand pages?

Alexander Muk · Journal of Marketing Analytics · 2013 · 22 citations

Marketing, Positioning (Marketing), Management +7

Rows per page

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