Concepedia

Julia Schamari

JS

3

Publications

310

Citations

3

H-Index

2015

Active since

Affiliations

TU Dortmund University(Current)

Julia Schamari is an author at TU Dortmund University specializing in interactive marketing, consumer behavior, and communication.

Top concepts

ArtsMarketingManagementSocial MediaCommunicationMedia MarketingSocial InfluenceConsumer BehaviorConsumer ResearchDigital Marketing

Publications per year

2015–2021

3

Publications

3

Leaving the Home Turf: How Brands Can Use Webcare on Consumer-generated Platforms to Increase Positive Consumer Engagement

Julia Schamari, Tobias Schaefers · Journal of Interactive Marketing · 2015 · 162 citations

Service Recovery via Social Media

Tobias Schaefers, Julia Schamari · Journal of Service Research · 2015 · 112 citations

Customer Satisfaction, Digital Marketing, Consumer Research +24

More of the same? Effects of volume and variety of social media brand engagement behavior

Tobias Schaefers, Tomas Falk, Ashish Kumar et al. · Journal of Business Research · 2021 · 36 citations

Social Media, Brand Equity, Digital Marketing +13

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