Kuo-Kuang Chu

Statistics

Publications

Citations

550

H-Index

Active since

2008

Affiliations

National Kaohsiung First University of Science and Technology(Current)

Kuo-Kuang Chu is an author at National Kaohsiung First University of Science and Technology specializing in business, marketing, and marketing management.

Publications per year

2008–2014

Publications

Determinants of repurchase intention in online group-buying: The perspectives of DeLone & McLean IS success model and trust

Meng‐Hsiang Hsu, Chun‐Ming Chang, Kuo-Kuang Chu et al. · Computers in Human Behavior · 2014 · 313 citations

Business, Marketing, Marketing Management +16

Using fuzzy AHP and VIKOR for benchmarking analysis in the hotel industry

Hsin‐Pin Fu, Kuo-Kuang Chu, Pei Chao et al. · Service Industries Journal · 2010 · 67 citations

Business, Hospitality Management, Performance Management +17

Ontology technology to assist learners’ navigation in the concept map learning system

Kuo-Kuang Chu, Chien-I Lee, Rong-Shi Tsai · Expert Systems with Applications · 2011 · 66 citations

Computing, Computer Science, Educational Technology +15

A STUDY OF THE EFFECT OF RISK-REDUCTION STRATEGIES ON PURCHASE INTENTIONS IN ONLINE SHOPPING

Kuo-Kuang Chu, Chihua Li · 2008 · 49 citations

Business, Marketing, Marketing Management +17

A study on factors for retailers implementing CPFR — A fuzzy AHP analysis

Hsin‐Pin Fu, Kuo-Kuang Chu, Sheng‐Wei Lin et al. · Journal of Systems Science and Systems Engineering · 2010 · 32 citations

Business, Operations Management, Retail Management +3

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