Sebastian Martin

Word-of-mouth in the health care sector: a literature analysis of the current state of research and future perspectives

Sebastian Martin · International Review on Public and Nonprofit Marketing · 2016 · 81 citations · Full text

Health Care Sector, Health Care Management, Primary Care +16

The current state of research of word-of-mouth in the health care sector

Gerlinde Pauli, Sebastian Martin, Dorothea Greiling · International Review on Public and Nonprofit Marketing · 2022 · 47 citations · Full text

Health Communication Philosophy, Social Marketing, Consumer Research +22

Effects of word-of-mouth on the behavior of Austrian blood donors: a case study of the Red Cross Blood Donation Service

Sebastian Martin, Dorothea Greiling, Nina Leibetseder · Health Promotion International · 2017 · 24 citations

Marketing, Family Medicine, Philanthropy +15

Public value of cultural heritages – towards a better understanding of citizen’s valuation of Austrian museums

Birgit Grüb, Sebastian Martin · Cultural Trends · 2020 · 16 citations · Full text

Scarce Public Funding, Cultural Heritage, Education +17

Using Certifications to Signal Trustworthiness and Reduce the Perceived Risk of Donors – An Exploratory Investigation into the Impact of Charity Labels

Sandra Stötzer, Sebastian Martin, Christiana Broidl · Journal of Nonprofit & Public Sector Marketing · 2021 · 14 citations · Full text