Concepedia

Muhammad Zeeshan

MZ

3

Publications

83

Citations

3

H-Index

2022

Active since

Affiliations

Amity University(Current)

Muhammad Zeeshan is an author at Amity University specializing in business, management, and marketing.

Top concepts

BusinessMarketingManagementBrand ManagementHealthBrandingBrand EquityFood QualityFood IndustryBrand Strategy

Publications per year

2022–2025

3

Publications

3

Investigating the interactions between dyes and porous/composite materials: A comprehensive study

Muhammad Zeeshan, Tariq Javed, Chandresh Kumari et al. · Sustainable Chemistry for the Environment · 2025 · 43 citations · Full text

Consumer quality management for beverage food products: analyzing consumer’ perceptions toward repurchase intention

Shahbaz Sharif, Shafique Ur Rehman, Zeshan Ahmad et al. · The TQM Journal · 2023 · 21 citations

Customer Satisfaction, Consumer Study, Agricultural Economics +23

Impact of internal brand management on sustainable competitive advantage: An explanatory study based on the mediating roles of brand commitment and brand citizenship behavior

Fatima Nawaz Qureshi, Shahid Bashir, Asif Mahmood et al. · PLoS ONE · 2022 · 19 citations · Full text

Internal Branding, Brand Strategy, Internal Brand Management +18

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