Concepedia

Wanwen Dai

WD

Statistics

Publications

1

Citations

35

H-Index

1

Active since

2019

Affiliations

BI Norwegian Business School(Current)

Wanwen Dai is an author at BI Norwegian Business School specializing in social psychology, customer satisfaction, and consumer research.

Top concepts

GenderMarketingManagementPsychologyGender IdentitySocial SciencesConsumer BehaviorConsumer ResearchSocial PsychologyBehavioral Science

Publications per year

2019–2019

1

Publications

1

Like or want? Gender differences in attitudes toward online shopping in China

Wanwen Dai, Jan Ketil Arnulf, Laileng Iao et al. · Psychology and Marketing · 2019 · 35 citations

Customer Satisfaction, Gendered Perception, Consumer Uncertainty +24

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