Patrick A. Okonkwo is an author at Central Michigan University specializing in business, management, and engineering.
Top concepts
BusinessManagementMarketingEngineeringProduct ManagementSystems EngineeringInternational ManagementDesignHealthCulture
Publications per year
1989–2011
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5
Perceived value approach to pricing
G.Dean Kortge, Patrick A. Okonkwo · Industrial Marketing Management · 1993 · 122 citations
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