Concepedia

G.Dean Kortge

GK

4

Publications

170

Citations

4

H-Index

1989

Active since

Affiliations

Central Michigan University(Current)

G.Dean Kortge is an author at Central Michigan University specializing in business, marketing, and management.

Top concepts

Publications per year

1989–1994

4

Publications

4

Perceived value approach to pricing

G.Dean Kortge, Patrick A. Okonkwo · Industrial Marketing Management · 1993 · 122 citations

, , +7

Linking experience, product life cycle, and learning curves

G.Dean Kortge, Patrick A. Okonkwo, James R. Burley et al. · Industrial Marketing Management · 1994 · 19 citations

, , +8

Simultaneous new product development: Reducing the new product failure rate

G.Dean Kortge, Patrick A. Okonkwo · Industrial Marketing Management · 1989 · 15 citations

, , +15

Link sales training and product life cycles

G.Dean Kortge · Industrial Marketing Management · 1993 · 14 citations

, , +5

Rows per page

1–4 of 4