Miglena Sternadori

Championing Women’s Empowerment as a Catalyst for Purchase Intentions: Testing the Mediating Roles of OPRs and Brand Loyalty in the Context of Femvertising

Alan Abitbol, Miglena Sternadori · International Journal of Strategic Communication · 2018 · 81 citations

Business, Marketing, Marketing Management +13

#MeToo Goes Global: Media Framing of Silence Breakers in Four National Settings

Jesse C. Starkey, Amy Koerber, Miglena Sternadori et al. · Journal of Communication Inquiry · 2019 · 71 citations

Social Sciences, Communication, Gender Studies +17

Support for women’s rights and feminist self-identification as antecedents of attitude toward femvertising

Miglena Sternadori, Alan Abitbol · Journal of Consumer Marketing · 2019 · 60 citations

Social Sciences, Marketing, Marketing Management +13

Anonymous Sources Harm Credibility of All Stories

Miglena Sternadori, Esther Thorson · Newspaper Research Journal · 2009 · 57 citations

Social Sciences, Social Psychology, Narrative Theory +9

Consumer location and ad type preferences as predictors of attitude toward femvertising

Alan Abitbol, Miglena Sternadori · Journal of Social Marketing · 2020 · 43 citations

Business, Marketing, Marketing Management +14