4
Publications
116
Citations
4
H-Index
2010
Active since
Affiliations
Juan Xiao is an author at Georgia State University specializing in interactive marketing, consumer decision making, and consumer uncertainty.
Top concepts
BusinessMarketingManagementConsumer BehaviorConsumer ResearchProduct ExperienceConsumer UncertaintyInteractive MarketingConsumer Decision MakingDesign
Publications per year
2010–2022
4
4
Rows per page
1–4 of 4