Statistics
Publications
5
Citations
351
H-Index
5
Active since
1965
Affiliations
University of Southern California(Current)
William H. Reynolds is an author at University of Southern California specializing in marketing, marketing strategy, and fashion marketing.
Publications per year
1965–1970
5
5
The Role of the Consumer in Image Building
William H. Reynolds · California Management Review · 1965 · 218 citations
Business, Marketing, Psychology +12
Cars and Clothing: Understanding Fashion Trends
William H. Reynolds · Journal of Marketing · 1968 · 47 citations
Cars and Clothing: Understanding Fashion Trends
William H. Reynolds · Journal of Marketing · 1968 · 18 citations
The Wide C-Post and the Fashion Process
William H. Reynolds · Journal of Marketing · 1965 · 12 citations
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