Raj Mashruwala

The Moderating Effect of Prior Sales Changes on Asymmetric Cost Behavior

Rajiv D. Banker, Dmitri Byzalov, Mustafa Ciftci et al. · Journal of Management Accounting Research · 2014 · 314 citations

Consumer Uncertainty, Behavioral Decision Making, Cost Stickiness Conditional +21

Does a differentiation strategy lead to more sustainable financial performance than a cost leadership strategy?

Rajiv D. Banker, Raj Mashruwala, Arindam Tripathy · Management Decision · 2014 · 310 citations

Firm Performance, Cost Leadership Strategy, Strategic Thinking +16

The use of advertising activities to meet earnings benchmarks: evidence from monthly data

Daniel Cohen, Raj Mashruwala, Tzachi Zach · Review of Accounting Studies · 2009 · 194 citations

Earnings Benchmarks, Accounting, Advertising Activities +8

The Moderating Role of Competition in the Relationship between Nonfinancial Measures and Future Financial Performance*

Rajiv D. Banker, Raj Mashruwala · Contemporary Accounting Research · 2007 · 146 citations

Financial Management, Moderating Role, Business +4

Labor adjustment costs and asymmetric cost behavior: An extension

Joanna Golden, Raj Mashruwala, Mikhail Pevzner · Management Accounting Research · 2019 · 126 citations

Economics, Applied Economics, Cost Issue +6