Matthew B. Ruby

Rationalizing meat consumption. The 4Ns

Jared Piazza, Matthew B. Ruby, Steve Loughnan et al. · Appetite · 2015 · 713 citations · Full text

Food Choice, Nutrition, Sustainable Food System +10

Meat, morals, and masculinity

Matthew B. Ruby, Steven J. Heine · Appetite · 2011 · 395 citations

Moral Psychology, Gender Theory, Gender Studies +3

Determinants of willingness to eat insects in the USA and India

Matthew B. Ruby, Paul Rozin, Cindy Chan · Journal of Insects as Food and Feed · 2015 · 253 citations

Nutrition, Insect Conservation, Entomology +19

Not all collectivisms are equal: Opposing preferences for ideal affect between East Asians and Mexicans.

Matthew B. Ruby, Carl F. Falk, Steven J. Heine et al. · Emotion · 2012 · 141 citations

Ethnicity, East Asian Studies, Social Psychology +25

Attitudes toward beef and vegetarians in Argentina, Brazil, France, and the USA

Matthew B. Ruby, Marle dos Santos Alvarenga, Paul Rozin et al. · Appetite · 2015 · 138 citations

Food Choice, Nutrition, Sustainable Food System +9