Christian Rudeloff

How entrepreneurs build brands and reputation with social media PR: empirical insights from start-ups in Germany

Stefanie Pakura, Christian Rudeloff · Journal of Small Business & Entrepreneurship · 2020 · 53 citations

Startup Ecosystem, Digital Marketing, Online Communication +27

It takes two to tango: the interplay between decision logics, communication strategies and social media engagement in start-ups

Christian Rudeloff, Stefanie Pakura, Fabian Eggers et al. · Review of Managerial Science · 2021 · 33 citations · Full text

Communication Strategies, Social Influence, Communication +25

Should your brand take a stand? Comparing the impact of brand activism and CSR on brand equity

Mathea Herzberg, Christian Rudeloff · Journal of brand strategy · 2023 · 20 citations

Socially Responsible Product, Brand Strategy, Consumer Research +18

AI-driven influencer marketing: Comparing the effects of virtual and human influencers on consumer perceptions

Marvin Böhndel, Martin Jastorff, Christian Rudeloff · Journal of AI, robotics & workplace automation. · 2023 · 17 citations

Marketing Analytics, Artificial Intelligence, Customer Satisfaction +24

Entrepreneurs as influencers: the impact of parasocial interactions on communication outcomes

Christian Rudeloff, Julius Damms · Journal of Research in Marketing and Entrepreneurship · 2022 · 16 citations · Full text

Digital Marketing, Media Innovation, Social Marketing +28