Concepedia

Martin Jastorff

MJ

1

Publications

17

Citations

1

H-Index

2023

Active since

Affiliations

Hochschule Macromedia(Current)

Martin Jastorff is an author at Hochschule Macromedia specializing in interactive marketing, customer satisfaction, and micro-influencers.

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Publications per year

2023–2023

1

Publications

1

AI-driven influencer marketing: Comparing the effects of virtual and human influencers on consumer perceptions

Marvin Böhndel, Martin Jastorff, Christian Rudeloff · Journal of AI, robotics & workplace automation. · 2023 · 17 citations

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