2
Publications
56
Citations
2
H-Index
2019
Active since
Affiliations
Jue Xin Tan is an author at Tunghai University specializing in gender identity, consumer engagement, and interactive marketing.
Top concepts
GenderMarketingManagementAdvertisingGender IdentityConsumer BehaviorConsumer ResearchConsumer EngagementCustomer SatisfactionInteractive Marketing
Publications per year
2019–2019
2
2
Rows per page
1–2 of 2