Concepedia
Journal · MJOSBR
88
Publications
200
Citations
Top concepts
BusinessMarketingManagementAdvertisingInteractivityVideo MarketingConsumer BehaviorMarketing StrategyAttitude Toward AdsDigital Advertising
Publications per year
2017–2026
Examining the Extended Advertising Value Model: A Case of TikTok Short Video Ads
Evelyn Hendriana, Bayu Dwinanda, Fandi Andi Syaripuddin et al. · 2022 · 43 citations · Full text
Business, Marketing, Marketing Management +17
Creative Teaching as a Component of the New Standard-Based Curriculum in Ghana: Curriculum Rushed or Curriculum Planned?
Inuusah Mahama · 2022 · 13 citations · Full text
Management, Teacher Education, Creative Problem Solving +11
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