Evelyn Hendriana

Examining the Extended Advertising Value Model: A Case of TikTok Short Video Ads

Evelyn Hendriana, Bayu Dwinanda, Fandi Andi Syaripuddin et al. · Mediterranean Journal of Social & Behavioral Research · 2022 · 43 citations · Full text

Business, Marketing, Marketing Management +17

The Stimulus Of Impulse Buying Behavior On E-Commerce Shopping Festival: A Moderated-Mediated Analysis

Yulianto Yulianto, Alexander Sisko, Evelyn Hendriana · Journal of Business Management Review · 2021 · 30 citations · Full text

Business, Marketing, Psychology +16

Antecedents of panic buying behavior during the COVID-19 pandemic

Annastasia Melisse Putri, Avior Retsan, Huimanto Andika et al. · Management Science Letters · 2021 · 20 citations · Full text

Business, Communication, Marketing +7

The Role of Employer Branding in Work-life Balance and Employee Retention Relationship among Generation Z Workers: Mediation or Moderation?

Evelyn Hendriana, Albert Christoper, Handika Oemardi Adhitama Zain et al. · Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management · 2023 · 14 citations · Full text

Management, Human Resource Management, Organizational Behavior +15