Marketing and Digital Technologies

Digital paradigm as the basis for definitions: digital business, digital enterprise, digital transformation

Oles Kulchytskyy · 2019 · 35 citations · Full text

Business, Strategic Management, Strategy +8

Social media marketing: strategies and tools in the B2C market

Natalya Savytska · 2017 · 25 citations · Full text

Management, Marketing, Marketing Management +8

Use of Artificial Intelligence for Marketing

Iryna Iryna, Tatiana Borovyk, Tamila Zalozna et al. · 2023 · 16 citations · Full text

Business, Marketing, Marketing Management +13

The role of digital marketing in activation of international business activities of enterprises

Elena Kovinko, Igor Lisovsky · 2018 · 14 citations · Full text

Business, International Business, Marketing +13

Artificial intelligence in modern enterprises and marketing campaigns: effective tools and development prospects

Halyna Ostrovska, Oleksandr Ostrovskyy · 2023 · 12 citations · Full text

Business, Marketing, Marketing Management +14