International Journal of Marketing Research Innovation

IMPACT OF BRAND IMAGE ON CUSTOMER LOYALTY WITH THE MEDIATING ROLE OF CUSTOMER SATISFACTION AND BRAND AWARENESS

Umair Abbas, K. M. Anwarul Islam, Sajid Hussain et al. · 2021 · 49 citations · Full text

Business, Marketing, Marketing Management +17

Young Consumer Green Purchase Behavior

Sohaib zafar, Atif Aziz, Muhammad Hainf · 2020 · 13 citations · Full text

Management, Marketing, Supply Chain Management +14

Improving Bank Customers’ Satisfaction through Relationship Marketing Practices

Chinwendu Deborah Okonkwo, Geraldine Ugwuonah · 2019 · 10 citations · Full text

Business, Marketing, Marketing Management +13