Concepedia

The Costly Bargain of Trade Promotion

Robert D. Buzzell, John A. Quelch, Walter J. Salmon

1990 · 117 citations · 0 references

Concepts

Social SciencesBusiness EconomicsEconomicsInternational EconomicsInternational TradeMicroeconomicsTrade PromotionTransaction Cost EconomicsTrade Promotion EffectivenessTrade Promotion EffectsTrade Promotion OptimizationTrade Promotion ProfitabilityTrade Promotion Strategy