WHAT THEY REALLY, REALLY WANT: USER CENTERED RESEARCH METHODS FOR DESIGN

Abstract

The paper draws on the combined experiences of the authors with findings from the literature to present a range of user centred research techniques. These techniques can be used by designers to better assess the needs and desires of the customers they are designing for; reduce the potential for poorly designed or misused products; and act as a persuasive tool for communicating wants and needs to higher management. The paper concludes by comparing the different cost and time implications of the different methodologies presented and suggests how they can be combined together for effective use.