Scholar Commons (Santa Clara University) · 2004 · 44 citations · 162 references
Social SciencesCommunicationCultural StudiesCommunication TheoryMedia StudiesMedia TheoryAmerican Media StudiesAudience ReceptionMedia HistoryMedia LiteracyMedia ReceptionNew MediaCultural Studies Of LiteracyMass Media HistoryMedia EcologyMedia HistoriographyMedia Literacy DiscourseMedia TechnologiesPress History
1. Introduction 2. McLuhan 3. Innis and American Cultural Studies 4. The Toronto School 5. Ong 6. Orality-Literacy Studies 7. Media History 8. Postman 9. The New York School and Communication Studies 10. Mumford, Technics, and Ecological History 11. Ellul and Technology Studies 12. Formal Roots 13. Conclusion
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