A SYSTEM APPROACH

Richard Whitaker

Airline business · 1996 · 40 citations · 0 references

Concepts

Abstract

SUBTITLE: O&D REVENUE MANAGEMENT SYSTEMS CAN INCREASE AN AIRLINE'S REVENUES BY A VALUABLE 1 PER CENT, BUT THEY REQUIRE AIRLINE MANAGERS TO LOOK AT THE SYSTEM AS A WHOLE RATHER THAN AN INDIVIDUAL ROUTE.