Exploring the role of memorable tourism experiences and place attachment in the revisit intention of tourists staying in short-term rentals

Abstract

Purpose The aim of this study is to analyse the role of short-term rental platforms in tourists’ revisit intentions, focusing on the ability of these platforms to create memorable tourism experiences (MTEs). It examines guests’ perceived hospitality as a key variable in shaping MTEs and investigates whether these experiences influence the decision to revisit the destination. For this purpose, a theoretical model grounded in the stimulus-organism-response theory is proposed. The model is based on hypothesised relationships among four constructs, namely MTEs, hospitality, place attachment and revisit intention. Design/methodology/approach These relationships are explored using a sample of 369 international visitors staying in peer-to-peer accommodation in Barcelona, Spain. Data were collected in 2022 from a street survey of international visitors to Barcelona staying in peer-to-peer accommodation. A predictive model was employed to explain the relationship between MTEs created during stays, hospitality and visitors’ intention to return. Findings The study highlights that for tourists staying in peer-to-peer accommodation, perceived hospitality serves as a precursor to MTEs. All dimensions of MTEs investigated contribute positively to the formation of such experiences. MTEs, in turn, influence the intention to revisit the city in the future, with place attachment mediating this relationship. In this regard, the study shows that guests associate perceived hospitality with feelings of place attachment, which act as drivers in the creation of MTEs, thus motivating a return visit to the destination. The article puts forward several practical implications for local authorities, hosts and platform companies, aimed at harnessing the benefits of offered hospitality while mitigating the undesirable effects of host professionalisation. Originality/value This paper explores how hospitality shapes MTEs and encourages revisit intentions. It highlights that guests find non-professional hosts more hospitable, fostering authentic connections and place attachment. These insights are crucial as short-term rentals become more professionalised, potentially reducing unique, personalised experiences. The paper suggests strategies to preserve these authentic interactions and promote tourism satisfaction and sustainability, counteracting the increasing professionalisation of the industry.