LLM-Driven Cognitive Modeling for Personalized Travel Generation

Abstract

Traditional cognitive travel modeling typically employs a unified cognitive model to simulate representative travel behaviors, which may usually result in a weak characterization of user heterogeneity in paths, modes, and other factors. Large language model (LLM), by contrast, has significantly enhanced the anthropomorphic and personalized features of intelligent systems. To integrate their advantages, this article proposes LLM-driven cognitive modeling to generate more diverse and personalized travel demands. The new method sufficiently exploits LLM such as the llama as a basis and provides personalized travel plans so that more heterogenous travel demands could be generated. Additionally, introducing LLM into cognitive modeling can significantly reduce the time of model development, thus accelerating the research or engineering deployment. By calibrating and testing with one month’s data from public transportation (buses and subways) in Beijing, our method, compared to traditional cognitive models, not only achieves better accuracy in reproducing typical travel patterns, but also generates more diverse ones, providing a more comprehensive input for computational experiments on traffic management and control strategies.