Concepedia

Experimental study on the effect of adopting humanized and non-humanized chatbots on the factors measure the intensity of the user's perceived trust in the Yellow September campaign

Luis Hernan Contreras Pinochet, Fernanda Silva de Gois, Vanessa Itacaramby Pardim, Luciana Massaro Onusic

Technological Forecasting and Social Change · 2024 · 15 citations · 74 references

Concepts

Social SciencesPsychologySocial PsychologySocial InfluenceConversational User InterfacesBehavioral Indicators Of TrustChatbot AdoptionChatbotsExperimental Study DesignPerceived TrustTrust AssessmentTrust FormationTrust Measurement

References

74

The moderator–mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations.

Reuben M. Baron, David A. Kenny · Journal of Personality and Social Psychology · 1986 · 70.7K citations

Social Sciences, Psychology, Social Psychology +11

SPSS and SAS procedures for estimating indirect effects in simple mediation models

Kristopher J. Preacher, Andrew F. Hayes · Behavior Research Methods, Instruments, & Computers · 2004 · 17.2K citations · Full text

Public Health, Biostatistics, Causal Inference +13

Introduction to mediation, moderation, and conditional process analysis :

Andrew F. Hayes, names · 2015 · 7K citations

Public Health, Psychology, Causal Inference +5

Methods for integrating moderation and mediation: A general analytical framework using moderated path analysis.

Jeffrey R. Edwards, Lisa Schurer Lambert · Psychological Methods · 2007 · 4.6K citations

Public Health, Behavioral Sciences, Psychology +15

Marketing Research: Methodological Foundations

Carl E. Ferguson, Amin El-Dirghami, Gilbert A. Churchill · Journal of Marketing Research · 1977 · 4.4K citations

Business, Marketing, Marketing Management +9