The influence of tourists' emotional experiences on destination loyalty from the perspective of community economy

Abstract

Abstract Community research has been a significant topic in various fields over time. This study (a) constructs a structural equation model for hypothetical community relationships between six factors: tourist interaction, positive emotional experience, general emotional experience, tourists' subjective well‐being, tourist satisfaction, and tourist destination loyalty, and (b) examines the impact of tourists' emotional experiences on their destination loyalty by taking community members as the main survey objects. The results show that tourist emotional experiences have a positive impact on tourists' loyalty. Finally, taking Guilin's evolution into a world‐class tourism city as an example, we propose suggestions on the development of community tourism.