Relationship cultivation strategies in the metaverse

Metaverse beyond the hype: Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy

Yogesh K. Dwivedi, Laurie Hughes, Abdullah M. Baabdullah et al. · International Journal of Information Management · 2022 · 2.6K citations · Full text

Computing, Visualization, Digital Transformation +15

How Immersive Is Enough? A Meta-Analysis of the Effect of Immersive Technology on User Presence

James J. Cummings, Jeremy N. Bailenson · Media Psychology · 2015 · 1.6K citations

Arts, Design, Interaction Design +15

Explicating Affordances: A Conceptual Framework for Understanding Affordances in Communication Research

Sandra K. Evans, Katy E. Pearce, Jessica Vitak et al. · Journal of Computer-Mediated Communication · 2016 · 1.2K citations

Social Sciences, Communication, Communication Research Methods +6

Advertising in the Metaverse: Research Agenda

Jooyoung Kim · Journal of Interactive Advertising · 2021 · 621 citations · Full text

Business, Communication, Marketing +12

Immersion, presence and performance in virtual environments

Mel Slater, Vasilis Linakis, Martin Usoh et al. · 1996 · 395 citations

Social Sciences, Psychology, Human Performance +12