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ManagementIndustrial EngineeringOperations ManagementInventory ControlInventory ManagementInventory Control PoliciesInventory ForecastingInventory Replenishment SystemsInventory Risk ManagementInventory TheoryStochastic Inventory ModelsDeteriorating Inventory ControlInventory Control Under Demand UncertaintyInventory Control Under UncertaintyReplenishment Under Demand UncertaintyTrade Credit FinancingTrade Credit Inventory ModelsTrade Financing
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Marketing Decision Making: A Model Building Approach
Adel I. El‐Ansary, Philip Kotler · Journal of Marketing · 1971 · 552 citations