Annals of Operations Research · 2023 · 33 citations · 38 references
Social SciencesMarketingMarketing ManagementChannel ManagementMedia StudiesSocial InfluenceAudience LoyaltyAudience ReceptionDigital MediaDistribution ChannelsMedia EconomicsNew MediaChannel Price CompetitionLive Streaming AudiencesLive Streaming MarketingLive Streaming PlatformsSocial Influence ModelingSocial Influence OnlineVideo Distribution Channels
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John F. Nash · Econometrica · 1950 · 7.9K citations
Robert Κ. Merton · Science · 1968 · 6.3K citations