Entrepreneurial opportunities and difficulties under COVID-19 for women entrepreneurs in Asia and Europe

Abstract

Purpose The purpose of this study is to explore and gain a greater understanding of women's entrepreneurship during the COVID-19 pandemic. How have women entrepreneurs changed their entrepreneurship during the COVID-19 pandemic? What dimensions are highlighted by women entrepreneurs for a sustainable entrepreneurship during the COVID-19 pandemic? Design/methodology/approach This study was conducted with a qualitative design where multiple case studies were conducted with 30 women. Data were collected through qualitative interviews with the women entrepreneurs in Asia and Europe. Findings The results from this study show that women entrepreneurs have mainly focused on financial resources. Economic sustainability is required for companies to survive a crisis in the form of a pandemic. This study has shown what lessons women have from the pandemic where the four D’s model constitute a first step to a theoretical contribution. For women, it is about dollars (e g economic sustainability), demand from customers, the role that digitization has played and distribution both to customers and from suppliers. Practical implications Practical implications from this study are that women entrepreneurs need to be prepared for economic crises to a larger extent. The economic sustainability plays a key role in sustainable businesses for women entrepreneurs in any kind of context. Social implications Women's entrepreneurship looks different, and more knowledge is needed about their conditions. It contributes to increased social sustainability. Originality/value This study contributes to an increased understanding of how women's entrepreneurship has been affected during a global crisis.