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Is personally identifiable information really more valuable? Evidence from consumers' willingness-to-accept valuation of their privacy information

Willingness-to-accept ValuationBehavioral Decision MakingPrivacy By DesignManagementConsumer ResearchData PrivacyPrivacy IssueConsumer BehaviorPrivacy AnonymityInformation PrivacyCommunicationPrivacy InformationMarketingPrivacy ConcernIdentifiable InformationBehavioral Economics